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How to prepare for a new website project: 5 steps for a flying start
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Tips & Tricks 13 Mar 2026 · 2 min read

How to prepare for a new website project: 5 steps for a flying start

A well-prepared website project saves time, money and frustration. These 5 steps ensure a flying start.

TV

Tom van Fusey

Fusey

You have decided: it is time for a new website. Whatever the reason — preparation largely determines the success of the project.

In our experience, projects with well-prepared clients run faster, smoother and with a better end result.

Step 1: Gather your content

The number one reason website projects are delayed is content. Start collecting texts, photos, logo and brand identity well before the project.

Step 2: Define your target audience and goals

Who is your ideal customer? What is the main goal of the website? What action do you want visitors to take? The more specifically you answer these questions, the more targeted your web agency can build.

Step 3: Analyse your competition

Look at three to five websites of direct competitors. Note what you like, what could be better and what functionality they have.

Step 4: Set your budget and timeline

Be honest about what you can and want to invest. By sharing your budget upfront with your web agency, they can honestly advise what is feasible.

Step 5: Gather inspiration

Collect three to five websites that appeal to you and describe what you like about each one. This gives your web agency a concrete starting point.

Ready to start

With these five steps you lay a solid foundation for a successful website project.

Ready to begin? Get in touch and we'll schedule an introductory meeting.

TV

Tom van Fusey

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